Yoshinori Kawamura
Founder of Genki Brothers. Creative Director & UX/UI Strategist with over 20 years of global craft.
More Than Just a Brand — A Journey Built on Collaboration & Trust.
Genki Brothers is the embodiment of my creative journey. Operating as a sole proprietorship, I personally take ownership of every contract, client relationship, and final deliverable. However, no great product is crafted in isolation.
The name "Brothers" reflects the deep, enduring connections I've formed with brilliant engineers, film directors, strategists, and specialized talents across the world. Together as a flexible Creative Collective, we assemble dedicated squads to tackle complex challenges, celebrate victories, and bring bold ideas to life with institutional rigor.
From the Kitchen to the Screen: Culinary Arts as the Ultimate UX.
My professional path began far from digital screens. Immediately after graduating high school, I stepped into the high-intensity kitchens of the United Kingdom and Canada, working as a professional chef.
Cooking taught me the fundamentals of human experience: anticipating a guest's unspoken needs, orchestrating timing, balancing sensory details, and delivering immediate value. When I transitioned into digital design and UX/UI strategy, I realized that cooking and product design share the exact same DNA—both exist solely to serve people and create unforgettable moments of value.
"To this day, I believe a high-end restaurant experience remains the pinnacle of UX design: seamless service, empathy, precision, and delight."
World-Class Capabilities Across Design, Strategy, & Tech
Ready to Build Something Great?
With over 20 years of experience shaping products for iconic global brands—including Converse, Nike, Adidas, Disney, and Rakuten—as well as founding SaaS ventures across Tokyo and APAC, we partner with ambitious teams to design, build, and scale high-impact digital experiences. Reach out and let's start a conversation.